A roller coaster season in their 20th year. Coming to a screen near you tomorrow. We Are: The South Ward #RBNYhttps://t.co/zzkb69zJxp
— KICKTV (@KICKTV) November 19, 2015
We Are: South Ward tells the story of the passion of New York Red Bull's fan base, specifically, it's supporters groups, collectively known as the South Ward, the reaction to a controversial coaching decision before the start of this season, and the push for its first MLS Cup ever. It features interviews with head coach Jesse Marsch, captain Dax McCarty and members of all three Red Bull supporters groups, including the Garden State Ultras, who have historically refused media access. It is also supported by several pieces of shoulder content that further explore Red Bull fan identity, history and legacy.