Personal Information We Collect |
How We Use Your Personal Information (Our Business Purpose) |
How Long Do We Retain Your Personal Information? |
To Whom Do We Share Your Information? |
Personal Identifiers |
- To administer our Properties, including troubleshooting
- To send you marketing materials and provide you with personalized content and experiences
- To administer contests, sweepstakes and promotions
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Professional services consultants
- Social Media Networks
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Commercial Information |
- To provide goods and services purchased
- To comply with our legal obligations
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Fulfillment vendors
- Professional services consultants
- Government agencies
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Internet Activity Information |
- To optimize or improve our products, services, operations and Properties
- To detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity
- To improve our websites and services
- To perform research and business analytics, and identifying usage trends
- To monitor compliance with our policies, maintain network and information security
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Analytics services
- Security vendors
- Other Information Technology (“IT”) vendors
- Professional services consultants
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Contest and Promotion Information |
- To administer contests, sweepstakes and promotions payments
- To comply with our legal obligations
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Fulfillment vendors
- Promotional Partners
- Professional services consultants
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Profile Information |
- To send you marketing materials and provide you with personalized content and experiences
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Professional services consultants
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Sensitive Personal Information |
- To comply with our legal obligations
- To verify your eligibility to participate in activations, contests and promotions and/or issue related tax statements for winners
- To prevent fraud and abuse and to secure our systems, data, resources and facilities from unauthorized access or exploitation
- To monitor compliance with our IT policies, maintain network and information security
- To provide security and comply with health and safety obligations
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Based on the statute of limitations for possible claims and as otherwise needed for use in potential or ongoing litigation |
- Professional services consultants
- Auditing and accounting firms
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